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Launch of the Fernie Business Pulse Check

Wednesday, February 5, 2020 - 13:10

At one point in Sir Arthur Conan Doyle’s ‘A Study in Scarlett’ the famous detective Sherlock Holmes states, “It is a capital mistake to theorize before one has data.” In other words – data is king!

This is a concept that the Fernie Chamber of Commerce is hoping to embrace in a major way in 2020. To be effective as an organization representing some 300 businesses and organizations in Fernie, our actions should be driven by data. Specifically, the business community should have ample opportunity to communicate their challenges and successes to the Chamber so that we can suitably tailor our programming and advocacy efforts.


To this end, we are excited to announce the launch of the Fernie Business Pulse Check. At the conclusion of each month we will be sending a survey link to our entire membership asking them to reflect on the month that was. Quick questions will be posed to businesses without the need for lengthy responses or the divulgence of sensitive financial data. Questions will range from whether gross sales revenue was up/down/same as the same month last year, to the number of vacant jobs in the business, as well as assessing confidence in the current business environment. The intent of the survey is for members to be able to fill it out in approximately 30 seconds so as not to be a burden, while still providing valuable insight to what is going on in the business community.


The Fernie Chamber of Commerce will also undertake other various surveys of the business community on specific topics and will be embarking on a Business Retention & Expansion survey of the membership in early summer. We also encourage local businesses to sign up for the BC Chamber of Commerce Mind Reader program, which also seeks input from the province’s business community on a range of issues. These surveys form the basis of policy discussions with all levels of government.


We look forward to sharing this data and using it to frame conversations about future economic development in Fernie and area. I encourage all members to engage with these surveys as much as possible – the more participation, the better our data!

Proud Community Partner